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Policy Areas
A COMPLAINT?
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- FAQ
- Contact
Seldia Members
About Direct Selling
Policy Areas
A COMPLAINT?
Resources

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Seldia Members
About Direct Selling
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Resources

Resources

Latest Seldia news, releases and valuable resources on Direct Selling in Europe.

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Seldia Press Release generic Image

Press Releases

Happy, Experienced and Upskilled: SELDIA and Direct Selling Europe unveil 2023 Ipsos Survey Results

Seldia, The European Direct Selling Association in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023.

News, Statistics

The 2023 Ipsos Survey of Direct Sellers Results are available!

Seldia, in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023.

Statistics

Ipsos Survey of Direct Sellers in Europe – 2023

Survey of Direct Sellers 2023. European Level Report.

Seldia Press Release generic Image

Press Releases

Seldia Astra Awards 2023: Celebrating Excellence in the European Direct Selling Sector

The Seldia Astra Awards program is designed to acknowledge achievements of Seldia members and individuals contributing to the positive evolution of direct selling as a channel of distribution.

News

Seldia Annual Meetings 2023: Two days of exchange and conviviality in Brussels

Seldia members met in Brussels on 30 and 31 May to participate in the association’s Committee Meetings, project working groups, and General Assembly.

2023 Socio-Economic Survey of Direct Sellers in Europe image

News

We want to hear from European Direct Sellers

Seldia and Direct Selling Europe are partnering with the market research agency Ipsos to conduct a survey of direct sellers in twelve European countries.

Seldia membership

News

Curious about Seldia Membership? Here is what you need to know

Are you a direct selling company looking to stay ahead of the curve on EU regulatory developments? Want to make your voice heard in Brussels? Looking for a peer group to exchange ideas and find solutions?

Seldia_2021_Direct Selling statistics_overview

Statistics

2021 Statistics for Europe – Direct Selling continues to grow despite the Pandemic

According to the WFDSA annual global statistics report, 6.565 Million Europeans were active in Direct Selling in 2021. 81% of them are women.

Seldia Statistics image

Statistics

European Direct Selling 2021 Statistical Report

Direct Selling in Europe 2021 Retail Sales Report by WFDSA and Seldia.

Infinite Evolution

News, Press Releases

Seldia hosts the European Direct Selling Conference gathers in Brussels, and hosts fundraising for education and entrepreneurship in Ukraine.

The European Direct Selling Conference gathers in Brussels, and hosts fundraising for education and entrepreneurship in Ukraine.

Seldia Astra Awards 2022

News

Seldia Astra Awards 2022

The Seldia Astra Award programme and general information.

Seldia president Beatrice Nelson-Beer Takeaways

News

European Direct Selling Conference – That’s a wrap!

We’d like to share with you a few words from Seldia’s President, Beatrice Nelson-Beer.

News

News, Statistics

The 2023 Ipsos Survey of Direct Sellers Results are available!

Seldia, in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023.

News

Seldia Annual Meetings 2023: Two days of exchange and conviviality in Brussels

Seldia members met in Brussels on 30 and 31 May to participate in the association’s Committee Meetings, project working groups, and General Assembly.

2023 Socio-Economic Survey of Direct Sellers in Europe image

News

We want to hear from European Direct Sellers

Seldia and Direct Selling Europe are partnering with the market research agency Ipsos to conduct a survey of direct sellers in twelve European countries.

Seldia membership

News

Curious about Seldia Membership? Here is what you need to know

Are you a direct selling company looking to stay ahead of the curve on EU regulatory developments? Want to make your voice heard in Brussels? Looking for a peer group to exchange ideas and find solutions?

Infinite Evolution

News, Press Releases

Seldia hosts the European Direct Selling Conference gathers in Brussels, and hosts fundraising for education and entrepreneurship in Ukraine.

The European Direct Selling Conference gathers in Brussels, and hosts fundraising for education and entrepreneurship in Ukraine.

Seldia Astra Awards 2022

News

Seldia Astra Awards 2022

The Seldia Astra Award programme and general information.

Seldia president Beatrice Nelson-Beer Takeaways

News

European Direct Selling Conference – That’s a wrap!

We’d like to share with you a few words from Seldia’s President, Beatrice Nelson-Beer.

Beatrice Nelson-Beer, Seldia President

News

Seldia’s General Assembly elects New President and Board of Directors

On 25 November, Beatrice Nelson Beer, Chief Legal Officer, global head of legal, regulatory affairs, compliance, and human resources at PM International was elected as President of Seldia.

Seldia Codes of Conduct for Direct Selling image

News, Publications

Seldia updates its Codes of Conduct

Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness.

Avon, Seldia Member

News

Avon joins Seldia

We are delighted to welcome Avon as a Corporate Member.

Seldia Astra Awards Winners 2020

News

Winners of Seldia Astra Awards 2020

Congratulations to all our members for their outstanding work.

Laure Alexandre, Seldia Executive Director

News

Laure Alexandre as the new Executive Director of Seldia

We are thrilled to announce the appointment of Laure Alexandre as Executive Director of Seldia!

Press Releases

Seldia Press Release generic Image

Press Releases

Happy, Experienced and Upskilled: SELDIA and Direct Selling Europe unveil 2023 Ipsos Survey Results

Seldia, The European Direct Selling Association in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023.

Seldia Press Release generic Image

Press Releases

Seldia Astra Awards 2023: Celebrating Excellence in the European Direct Selling Sector

The Seldia Astra Awards program is designed to acknowledge achievements of Seldia members and individuals contributing to the positive evolution of direct selling as a channel of distribution.

Infinite Evolution

News, Press Releases

Seldia hosts the European Direct Selling Conference gathers in Brussels, and hosts fundraising for education and entrepreneurship in Ukraine.

The European Direct Selling Conference gathers in Brussels, and hosts fundraising for education and entrepreneurship in Ukraine.

Chairwoman of the European Code Administrator

News, Press Releases

New Chairperson of the European Code Administrator body

Professor Evelyne Terryn is the new Chairwoman of the European Code Administrator (Seldia Ethics Committee).

Seldia Press Release generic Image

Press Releases

Continued Growth Rates for Direct Selling in Europe

The sector has grown its sales with 3% in 2016 to reach 32.9 billion euros, and has seen a particular strong consumer interest in wellness, cosmetics & personal care products, which are the top product categories in the region.

Statistics

News, Statistics

The 2023 Ipsos Survey of Direct Sellers Results are available!

Seldia, in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023.

Statistics

Ipsos Survey of Direct Sellers in Europe – 2023

Survey of Direct Sellers 2023. European Level Report.

Seldia_2021_Direct Selling statistics_overview

Statistics

2021 Statistics for Europe – Direct Selling continues to grow despite the Pandemic

According to the WFDSA annual global statistics report, 6.565 Million Europeans were active in Direct Selling in 2021. 81% of them are women.

Seldia Statistics image

Statistics

European Direct Selling 2021 Statistical Report

Direct Selling in Europe 2021 Retail Sales Report by WFDSA and Seldia.

Seldia Statistics image

Statistics

European Direct Selling 2020 Statistical Report

Direct Selling in Europe 2020 Retail Sales Report by WFDSA and Seldia

Seldia Statistics image

Statistics

European Direct Selling 2019 Statistical Report

Seldia and WFDSA publishes the Direct Selling in Europe: 2019 retail sales report.

Seldia Statistics image

Statistics

European Direct Selling 2018 Statistical Report

Direct Selling in Europe 2018 Retail Sales Report by WFDSA and Seldia

Seldia Ipsos Direct Sellers Survey 2018 cover

Statistics

Ipsos Survey on Direct Sellers in Europe

Women, entrepreneurship and inclusivity: New independent market study shows that Direct Selling is supporting inclusive, flexible business opportunities for millions of Europeans.

Seldia Statistics image

Statistics

European Direct Selling 2017 Statistical Report

Direct Selling in Europe 2017 Retail Sales Report by WFDSA and Seldia

Seldia Statistics image

Statistics

European Direct Selling 2016 Statistical Report

Seldia and WFDSA publishes the Direct Selling in Europe: 2016 retail sales report.

Seldia Statistics image

Statistics

European Direct Selling 2015 Statistical Report

Seldia and WFDSA published the Direct Selling in Europe: 2015 retail sales report.

Seldia Statistics image

Statistics

European Direct Selling 2014 Statistical Report

Seldia and WFDSA published the Direct Selling in Europe: 2014 retail sales report.

Publications

Seldia Codes of Conduct for Direct Selling image

News, Publications

Seldia updates its Codes of Conduct

Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness.

Seldia's Blue Sky paper. The 4 recommendations for the new European Parliament and Commission taking seat regarding Direct Selling in Europe.

Position Papers, Publications

The 4 Recommendations on Direct Selling for the New European Parliament and Commission.

Seldia’s Blue Sky paper. The 4 recommendations for the new European Parliament and Commission taking seat regarding Direct Selling in Europe.

Seldia Codes of Conduct for Direct Selling image

News, Publications

European Codes of Conduct for Direct Selling

Seldia European Codes of Conduct for Direct Selling update.

Seldia Annual Report 2017-2018 COVER

Publications

Seldia Annual Report 2017-2018

Seldia Annual Report 2016-2017 Edition focuses on Seldia 50 Anniversary: 50 years of setting high standards for Direct Selling in Europe

Direct Selling: A Vibrant Retail Channel in Europe brochure cover

Publications

Direct Selling: A Vibrant Retail Channel in Europe

Seldia brochure on the state of Direct Selling in Europe – 2018

Seldia Policy Positions - generic image

Position Papers, Publications

Seldia Position Paper on New Deal for Consumers

Seldia welcomes the New Deal for Consumers and the Commission’s intention to update the current EU policy framework by proposing some “targeted” amendments to the current EU rules.

Seldia's DOs and DON’Ts in Direct Selling Cover

Publications

Seldia’s DOs and DON’Ts in Direct Selling

This Seldia paper summarises the key principles of the Direct Selling Code protecting the Consumer and Direct Seller.

Seldia Annual Report 2016-2017 cover

Publications

Seldia Annual Report 2016-2017

Seldia Annual Report 2016-2017 Edition focuses on the theme: Direct Selling in Europe, a growing retail channel.

Seldia Annual Report 2015-2016 cover

Publications

Seldia Annual Report 2015-2016

Seldia Annual Report 2015-2016 Edition focuses on the theme: Representing Direct Selling in Europe.

Seldia Policy Positions - generic image

Position Papers, Publications

Seldia Position Paper on the REFIT Exercise related to EU Consumer Policies

Seldia welcomes the recent Commission commitments aiming to update and harmonize the EU consumer acquis, driven by the initiatives such as the fitness check of consumer acquis (REFIT).

Seldia Policy Positions - generic image

Position Papers, Publications

Seldia Position Paper on the directive on online contracts for the sales of goods

Seldia welcomes the Commission’s commitment to remove barriers to cross-border trade resulting from legal fragmentation in the area of consumer protection.

Seldia Policy Positions - generic image

Position Papers, Publications

Seldia Position Paper on the Revision of the 2009 UCPD Guidance Document

Seldia welcomes the Commission’s initiative to revise the 2009 Unfair Commercial Practices Directive.

About Us
- About Seldia
- Organisation
- Seldia Members
- Join Us
- FAQ
- Contact
Seldia Members
About Direct Selling
Policy Areas
A COMPLAINT?
Resources

Menu

About Us
- About Seldia
- Organisation
- Seldia Members
- Join Us
- FAQ
- Contact
Seldia Members
About Direct Selling
Policy Areas
A COMPLAINT?
Resources

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seldia@seldia.eu

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