Organisation

Seldia serves as the representative body for the European Direct Selling Industry



Seldia’s governance structure comprises a General Assembly and a Board of Directors, receiving assistance from the European CEO’s Council, the Secretariat, and three specialised committees:

The Governmental Affairs Committee, the Communication and Reputation Committee (COM-REP), and the Ethics Committee.

Seldia Organisation Chart

Board of Directors

Beatrice Nelson-Beer

Chairperson

Chief Legal Officer, on behalf of Lifeplus

Frederic Billon

Vice-chairperson

General Delegate of FVD, on behalf of the French DSA

Soledad Hijano

Treasurer

Secretary General of AVD,
on behalf of the Spanish DSA

Alessandro Tschirkov

Board member

Senior Director Government Affairs EMEA, on behalf of Herbalife

Ewa Kudlinska-Pyrz

Board member

General Manager for Poland, Lithuania, Latvia and Estonia, on behalf of Mary Kay

Gintautas Zaleckas

Board member

Secretary General of the Lithuania, Estonian, and Latvian DSAs, on behalf of the Baltics DSA

Giuliano Sciortino

Board member

Secretary General of AVEDISCO,
on behalf of the Italian DSA

Pontus Andreasson​ - Deputy General Counsel & Head of Global Corporate Affairs, on behalf of Oriflame Seldia Board Member

Krister Fraser

Board member

CEO of Direct Selling Sweden, on behalf of the Swedish DSA

Krister Fraser​ - CEO of Direct Selling Sweden, on behalf of the Swedish DSA Seldia Board Member

Pontus Andreasson

Board member

Deputy General Counsel & Head of Global Corporate Affairs, on behalf of Oriflame

Tomasz Muras

Board member

Executive Director, on behalf of the Polish DSA

Secretariat

Laure Alexandre - Seldia Executive Director

Laure Alexandre

Executive Director

Imelda Vital - Seldia Head of EU Affairs

Imelda Vital

Head of EU Affairs (Interim)

Tawanda new

Tawanda Daka

Office and Membership Manager

maria new

Maria Sanchez Rodriguez

Public Affairs Specialist