The 4 Recommendations on Direct Selling for the New European Parliament and Commission.

Seldia's Blue Sky paper. The 4 recommendations for the new European Parliament and Commission taking seat regarding Direct Selling in Europe.

Seldia’s Blue Sky paper. The 4 recommendations for the new European Parliament and
Commission taking seat regarding Direct Selling in Europe.

1. Fair competition

Fair competition is one of the cornerstones of the internal market. It safeguards equal opportunities for all businesses and ensures consumers’ access to a wide range of products and services.

We urge EU policymakers to secure fair conditions for all market players, not only traditional but also growing alternative retail channels such as direct selling. We hope for a comprehensive, future-proof competition policy, that takes into consideration rapid changes in market environments.

2. Changing World of Work

The traditional work environment is being constantly reshaped by technological develop­ments. Digitalisation means novel forms of jobs and changing work conditions for standard forms of jobs and employment – including those that are still not well recognised.

We are happy to see the EU closely monitoring these changes and already starting to adapt its legislation accordingly. We call on the EU to continue reflecting the changing work environment into new policies. We urge for further EU initiatives that support, promote and recognise the training of skills that are fit for the 21st century job market. Additionally, we ask the EU to promote flexible working conditions as a top priority in the new work environment.

3. Entrepreneurship

Entrepreneurship is an important driver for competitiveness, growth and jobs. Direct selling promotes the entrepreneurial spirit and provides independent business opportunities to millions of Europeans.

We request the EU to continue supporting and boosting micro-entrepreneurs through legislative and non-legislative initiatives. Therefore, we call for setting up a platform on micro-entrepreneurs at European level with the aim of supporting the exchange of best practices in national policies.

4. Single Market

We support a strong single market, where businesses can flourish and consumers can benefit from a wider choice of products and services.

We urge EU decision makers to continue in this direction by harmonizing rules even further and by reducing the administrative burden for businesses operating across the EU. At the same time, we firmly support stronger enforcement tools for the European Commission to ensure Member States’ compliance with EU rules.

Download here Seldia recommendations.

Find more information on this dedicated page.

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