Seldia Astra Awards 2022

Seldia Astra Awards 2022


The Seldia Astra Award programme recognises achievements for organisations who:

  • Help direct selling as a channel of distribution change for the better;
  • Improve and promote its socio-economic and environmental benefits to and advantages for society and consumers; or,
  • Enable teams and direct sellers with outstanding skills and training programmes. 

In the case of direct selling member associations, it also recognises the actions undertaken to maximise services to DSA members, and to improve the DSA and direct selling’s visibility externally.

Winners of the 2022 Seldia Astra Awards will be recognised by Seldia and peers during the prestigious Awards ceremony and gala dinner on 10th May 2022 in Brussels. The gala dinner will take place at the luxurious five-star Steigenberger Wiltcher’s on Avenue Louise. Attendance at the dinner is ticket-based for members and non-members.

Entry process

Entering the Seldia Astra Awards 2022 is easy and is open to any Seldia member company or DSA (Direct Selling Association). Here is a quick overview of the main steps:

  • Fill in entry form & gather supporting material. The Entry Guidelines will help you.
  • Submit entry form with supporting material.
  • Register for the Seldia Astra Awards gala dinner on 10th May 2022 in Brussels.
  • Share your win through social media to amplify your recognition.

We recommend that you read the Entry Guidelines thoroughly to help you prepare and enter your entry.

Key dates 2022

  1. 1 March – Entries open
  2. 25 March – Entries close
  3. 4 -15 April – Online judging
  4. 20 April – Board of Directors meeting
  5. 10 May – Awards Gala in Brussels


The judging of the Seldia Astra Awards is a transparent and collaborative process, enabling the sharing of best practice between countries and organisations.

All entries will be judged by a hybrid jury. This means that one core jury will be comprised of the Seldia Board of Directors. The second jury member companies, DSAs and Services Providers by way of open vote via the online platform.

The core jury will deliberate and vote via an online voting system.

For the second jury: DSAs will vote on entries submitted by member companies. Member companies will vote on entries submitted by DSAs. 

Organisations will not vote on entries from their own country/company.

The online judging will take place 4 -15 April 2022. The Board meeting will take place on 20 April.


Each entry will accrue scores based on the content the organisation has provided. An outline of what the judges are looking for can be found above under the section ‘categories’ in the Entry Guidelines. Points are allocated as follows:

Description             Score
Targets set (KPIs and SMART goals)   / 10
Proof (of services or programmes) and their delivery. Include images and/or video for best impact.   / 30
Outcomes (align with KPIs and SMART goals). Most impactful means biggest increment.   / 40
Overall quality of entry, demonstrating robust case for best performance   / 20
TOTAL / 100   

Fuller judging notes and scoring system are layed out in the Entry Guidelines.

Seldia Astra Awards gala dinner tickets can be booked at the time of registering for the conference. For additional tickets, please contact us.

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