Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness.
Category archives: News
Address consumer protection gaps: Toward more effective enforcement
To this end, we have proposed several recommendations for the 2024-2029 mandate of the EU Institutions, including providing regulatory bodies with stronger tools and additional resources.
Revitalise the entrepreneurship spirit: Supporting micro-entrepreneurs
As we are committed to gaining more support and recognition for entrepreneurs, we have proposed several recommendations for the 2024-2029 mandate of the EU Institutions, including implementing incentives to make self-employment more accessible and appealing.
Foster skills across the EU: Recognising direct sellers’ abilities
In order to recognise and promote Direct Selling as a valued skill-building opportunity, we have made several recommendations for the 2024-2029 mandate of the EU Institutions, including the recognition of in-company training for direct sellers.
Benefits of Direct Selling
Direct Selling, with 6 million European entrepreneurs involved in the sector and 28,5 billion € generated in Europe in 2022, brings multiple benefits for individuals that decide to become sellers, consumers and society and economy at large.
What is Direct Selling?
Seldia has been helping others to understand what Direct Selling is over five decades and we continue to do so. In this article, we explore what Direct Selling entails and what sets it apart.
The 2023 Ipsos Survey of Direct Sellers Results are available!
Seldia, in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023.
Seldia Annual Meetings 2023: Two days of exchange and conviviality in Brussels
Seldia members met in Brussels on 30 and 31 May to participate in the association’s Committee Meetings, project working groups, and General Assembly.
We want to hear from European Direct Sellers
Seldia and Direct Selling Europe are partnering with the market research agency Ipsos to conduct a survey of direct sellers in twelve European countries.
Curious about Seldia Membership? Here is what you need to know
Are you a direct selling company looking to stay ahead of the curve on EU regulatory developments? Want to make your voice heard in Brussels? Looking for a peer group to exchange ideas and find solutions?