On 18-19 March, Seldia’s 9th European Direct Selling Conference brought together industry leaders, top direct selling companies, and associations in Brussels for two days.
Author archives: Maria Sanchez
Industry Leaders Come Together to Drive Innovation in Direct Selling in Europe
On 18-19 March 2025, industry leaders, top direct selling companies, and associations
will gather in Brussels for Seldia’s 9th European Direct Selling Conference.
Seldia Elects New Chairperson and Board
On 21 November, our members appointed a new Chairperson, Beatrice Nelson-Beer (Lifeplus), and a new Board.
Seldia launches its Campaign for the 2024-2029 mandate of the EU institutions
Seldia has published its priorities for the 2024-2029 mandate of the EU institutions and several resources to explain the Direct Selling sector.
European Direct Selling 2023 Statistical Report
European Direct Selling 2023 Statistical Report published by the WFDSA.
Address consumer protection gaps: Toward more effective enforcement
To this end, we have proposed several recommendations for the 2024-2029 mandate of the EU Institutions, including providing regulatory bodies with stronger tools and additional resources.
Revitalise the entrepreneurship spirit: Supporting micro-entrepreneurs
As we are committed to gaining more support and recognition for entrepreneurs, we have proposed several recommendations for the 2024-2029 mandate of the EU Institutions, including implementing incentives to make self-employment more accessible and appealing.
Foster skills across the EU: Recognising direct sellers’ abilities
In order to recognise and promote Direct Selling as a valued skill-building opportunity, we have made several recommendations for the 2024-2029 mandate of the EU Institutions, including the recognition of in-company training for direct sellers.
Benefits of Direct Selling
Direct Selling, with 5.3 million European entrepreneurs involved in the sector and almost 30 billion € generated in Europe in 2023, brings multiple benefits for individuals that decide to become sellers, consumers and society and economy at large.
What is Direct Selling?
Seldia has been helping others to understand what Direct Selling is over five decades and we continue to do so. In this article, we explore what Direct Selling entails and what sets it apart.
