Seldia celebrated its 50th birthday in 2018 at the European Direct Selling Conference in Brussels. Around the organization of the conference, we prepared anniversary material that presents the history of Seldia.
These were disseminated across the different social media channels of Seldia, as well as celebrated at the conference. This campaign highlighted the role played by Seldia in helping build the direct selling sector, in particular through setting up the highest ethical standards in the European Direct Selling Code of Conduct.
In preparation for his 50th birthday, the European organisation representing the direct selling industry offers a reshaping of its presence on social media.
This transformation is the opportunity to initiate a campaign that highlights the role Seldia played in helping to build the sector in particular through the setting up of the highest ethical standards in the framework of the European direct selling code of conduct.
The renewal covers multiple digital channels: Twitter, LinkedIn and Facebook pages, Youtube, Mailchimp.
The impact of this significant campaign will be strengthened in June by the revamping of the Seldia corporate website and the release of a new redesigned Annual Report. Both communication supports will be tailored to the new era of digital modernity.
The climax of the campaign will take effect the 16 & 17 October during the celebration of the 50th anniversary at the 7th European Direct Selling Conference in Brussels.
Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policymakers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.
