Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness. The first European Codes of Ethics were adopted in 1995.
In May 2021, The Seldia General Assembly adopted a revised version of the European Codes of Conduct for Direct Selling, and a Guide on disclosure and recognisability of the commercial nature of direct selling social media content.
The Guide builds on existing guidance available from enforcement authorities and advertising standards self-regulatory organisations, in Europe and beyond, while aiming to address the specificities of the direct selling on social media.
European Direct Selling associations will have until 31 December 2021 to transpose the new codes provisions locally. Companies will have until 30 June 2022 to reflect the European and national changes in their material and practice.
See the updated Codes of Conduct here.
See the Guide on disclosure and recognisability of the commercial nature of direct selling social media content here.
