Sales up 4.9% over three Years
European retail sales showed growth over the past three years, with an increase of 4.9% or a 1.6% CAGR from 2019 to 2022. It is noteworthy that 2022 sales were above both the pre-pandemic level in 2019 and the sales in 2020, the first year of the pandemic. However, there was a small decrease in sales of 1.1% in 2022, when compared with 2021. Taking a closer look at retail sales in the European region, the top 5 direct selling markets in 2022 were Germany, France, Italy, Poland and Spain.
In 2022, 6.04 million Europeans were active in Direct Selling. 74% of them were women.
See the data here.
