Seldia’s General Assembly elects New President and Board of Directors

Beatrice Nelson-Beer, Seldia President

On 25 November, Beatrice Nelson Beer, Chief Legal Officer, global head of legal, regulatory affairs, compliance, and human resources at PM International was elected as President of Seldia. She succeeds to Philippe Jacquelinet, CEO of the French clothing company Captain Tortue, who brilliantly served for two terms.

The Seldia Board of Directors will be composed of the Secretary Generals of the Dutch, French, Italian, Spanish, Swedish and Baltics Direct Selling Associations, and corporate representatives from Oriflame, Herbalife Nutrition, and Mary Kay. 

The new Board will be composed of five women and five men, and reflect the North-South-East-West EU membership.

Addressing the General Assembly, Beatrice said “It is such an honour to be chosen to lead Seldia. Direct selling offers fantastic opportunities in today’s flexible working environment for people of all walks of life to maximise their potential and earn a supplementary income. As direct selling itself continues to transition in the digital era, I look forward to leading the continued transformation of Seldia so we can collectively take full advantage of the opportunities ahead”.

Laure Alexandre, Executive Director of Seldia said: “Direct selling is changing and so is Seldia. Direct sellers in the EU are 79% women. The Seldia team is all women, and our Board of Directors also now evolves to reflect this. With the regulatory and societal changes ahead, I very much look forward to working with Beatrice for the next three years.”

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