Unleash EU Direct Selling entrepreneurial potential

About Seldia Campaign

Entrepreneurship your way, Direct Selling offers a unique consumer experience

About Seldia

Direct Selling is...

About Direct Selling

Pictures 2 & 3: courtesy of Herbalife & Amway

Stay connected with the latest Seldia news, relevant policies and
valuable resources on Direct Selling in Europe

News, Press Releases

Seldia Elects New Chairperson and Board

On 21 November, our members appointed a new Chairperson, Beatrice Nelson-Beer (Lifeplus), and a new Board.

News, Publications

Seldia updates its Codes of Conduct

Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness.

Press Releases

Happy, Experienced and Upskilled: SELDIA and Direct Selling Europe unveil 2023 Ipsos Survey Results

Seldia, The European Direct Selling Association in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023.

We advocate for harmonised consumer protection, reinforced by effective enforcement, alongside initiatives to protect and promote entrepreneurship and skills

EU Consumer Policy

A robust enforcement of consumer protection rules is essential to ensure a high level of consumer protection and a level playing field in the EU.

Entrepreneurship

Entrepreneurship is vital for economic growth, job creation, and social inclusion across the EU.

Skills and Training

The digital transformation, COVID-19 pandemic, and climate crisis are transforming how we work, learn and engage in society. Europeans can capitalise on these changes by developing the appropriate skills.

2023 Ispos Survey of Direct Sellers in Europe