Digital Single Market
The Digital Single Market Strategy was adopted in May 2015. One key pillar focuses on better online access for consumers and businesses to digital goods and services across Europe and a legislative initiative on certain aspects concerning contracts for the online and other distance sales of goods has been put forward.
Improving enforcement of consumer laws is identified as one of the priority initiatives for action in the Digital Single Market Strategy. The European Commission will submit a proposal to review the regulation with a view to ensure consistent enforcement of consumer rules for online and digital purchases in 2016.
One of initiatives in the Digital Single Market Strategy aims at preventing and removing unjustified geo-blocking and a European Commission proposal is expected in May 2016.
Geo-blocking is a significant cause of consumer dissatisfaction and fragmentation of the Internal Market. Companies and online retailers use geo-blocking for commercials reasons to either block access to websites across borders, deny the possibility to complete an order, re-route traffic to local websites or apply different prices limiting de facto consumer opportunities and choices.
SELDIA supports the Digital Single Strategy. It welcomes the proposal on certain aspects concerning contracts for the online and other distance sales of goods, but encourages the European Commission to seek legal alignment between online and offline requirements, enabling traders to sell online as well as offline with minimal legal differences between the two sales channels.