At Seldia, we are concerned about growing trade restrictions between the EU and the US. Many direct selling companies operating in Europe are American, with part of their production based in the US. Therefore, stable transatlantic trade is essential for our sector.
Several US products potentially subject to EU trade measures fall into categories such as wellness, cosmetics, and personal care. We are particularly concerned about the wellness and cosmetics sectors, as some of our member companies manufacture these products in the US.
Seldia submitted responses to the European Commission’s consultations in March and May 2025 highlighting the concerns of the direct selling sector.