Companies & Products

Direct selling is suited to the sale and distribution of almost every category of consumer goods that can be found in traditional retail locations and in department stores. It is also cost effective for the sales of services such as telecoms, gas and electricity supplies.

Cosmetic and personal care products, household items and wellness are the strongest sectors in direct selling. Other products categories include food and beverages, nutritional products, jewelry and clothes, books, toys and game, home improvement products, etc.

Direct selling companies range from those with less than 1 million € annual turnover to medium size and large firms with turnovers above 1 billion €. Some companies operate in just a few countries, some even on a worldwide basis but many more are national or often locally based. A majority of direct selling companies manufacture and control the production of their goods. They invest heavily in research, training and marketing but are also socially responsible companies involved in community programs at local and international levels.

(*) Home improvement products, gas, electricity & telecoms, financial products, etc

©Seldia/WFDSA (2011)