Mission and Objectives

The objective of the Association is to represent all forms of direct selling in Europe and to ensure that EU and national policy makers in Europe are aware of its benefits and advantages, as well as its contribution to national economies.

The Association shall promote direct selling as:

A dynamic and reliable channel of distribution aiming at the satisfaction of the consumers and direct sellers, in a trustworthy and secure environment for both parties;

An opportunity for people of all ages and all walks of life to develop an independent business of their own and achieve their goals as part of a sales force.