Seldia - the European Direct Selling Association was established in 1968 and represents the Direct Selling industry in Europe.


Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies.


Seldia membership includes 28 national Direct Selling Associations and 16 Corporate Member companies. All Seldia Members distribute top quality products, abide by the highest ethical standards and are signatories to the European Direct Selling Codes of Conduct.


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Corporate Members See all Seldia Corporate Members

National Associations MembersSee all National Associations Members

Service Providers See Service Providers