Welcome

Welcome to the renewed website of the European trade association for the direct selling sector. We are proud to inform you about direct selling, because there are so many good stories to tell about it. The sector as a whole is in a phase of strong growth, and that is particular good news in current times of economic hardship. The good state of the industry does not come as a surprise, because direct selling has some unique features that today's customers appreciate. It has the personal touch that is often missed by consumers in modern commerce. It also has the ability to make products accessible in remote places that are no longer served by other forms of commerce. It allows companies to distribute products and services that may be left aside by the large distribution chain and offers millions of individuals in the EU to earn money as main or secondary activity. The list of our sector's strengths goes on. You will find in this website key information about our sector, the composition and activities of our organisation as well as links to national Direct Selling Associations. Please also visit our Code of Ethics section, which is our contribution to fair and ethical trading. Enjoy your surfing! Philippe Jacquelinet. Chairman

The Services Provider Program is designed for companies which provide products and/or services to the direct selling industry and would like to offer their services to direct selling businesses in Europe.

Objectives

• Facilitate contacts and exchange of information between Seldia Services Providers and direct selling companies entering one or more European markets;
• Develop a database of contacts amongst European suppliers of products/services to the direct selling industry;
• Increase Seldia's visibility by enlarging the scope of its services;

How it works

Procedure
Companies interested to become Services Provider of Seldia will submit an application to Seldia; this application will be reviewed by the Board of Directors at one of its meetings, or by written procedure. The decision will be taken according to the rules prescribed in the Seldia Articles and/Seldia Bye-Laws.

For more information, please contact Marie Lacroix at marie.lacroix@seldia.eu

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On 15 December, Seldia hosted a lunch with Commission Vice-President Viviane Reding to discuss the proposed European regulation for a pan-European contract law.  This law is important to direct selling because it aims to give companies the possibility to choose one law for all its transactions in another European Union Member State.  This would in principle facilitate cross-border transactions for the sector, but Seldia has some reasons to believe that despite the Commission’s good intentions, the new law may well result in additional layers of bureaucracy.  As Seldia Chairman Philippe Jacquelinet, CEO of French company Captain Tortue pointed out to Ms. Reding: “Many of my Belgian customers will wish to do business under Belgian law, while others may insist on the European law, for example because its offers more rights.  As a result, I have two legal regimes to deal with as opposed to one!”. From his side, Michael Meissner of Amway added: “Some of the proposed provisions also seem harsh for entrepreneurs, like the give-back provisions up to 10 years”.  Ms. Reding took note of the comments of the industry and will continue the adoption process, which is now in the hands of the European Council and European Parliament.